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CRM monitoring and management for future opportunities

CRM Customer Relationship Manager module is the hub of the sales department. Service department use CRM for little more than a means of recording the vehicle/owner relationship, and parts barely use it at all?

On average, a main dealers customer file will only be 15-20% active, with an average customer drop off around the 3rd year.

There are many reasons why customers slip away, but giving them a reason by not utilising your CRM data is probably the major one?

We enable you to manage, measure and interrogate your own CRM data

Measure Campaign Effectiveness

Campaigns, reminders and mailshots are always recorded, knowing what the offer was and who it was offered to.

Tracking enables you to measure conversion or retention success, which ensures that any campaigns being marketed are attractive ones.

Self managing measurements means dealers can administer their own marketing campaigns and eliminate the needs of external agencies, 3rd parties, even manufacturer promotional mailings, saving money in the process.

Besides daily monitoring there are long term measurement reports, these are meaningful summaries which measure trends in campaigns, activity, and quality. This enables you to monitor if the marketing/promotional activities, or data quality is moving in the right direction.

We also provide a means of measuring non booked/retained customers and an analysis of the reasons

Measure Everything Inhouse Without Monthly Fees

Our solution is to monitor CRM data at regular intervals notifying selected users about any errors. The criteria can be as rigorous as a users requirements,(usable telephone numbers, chassis numbers, service and MOT date problems etc) and one thing’s certain.. if something is incorrect users will know about them there and then.

Monitoring and managing data daily and in bite sized chunks is more likely to get corrected, and if it’s not corrected the warning is relentless, meaning it won’t stop until corrected.

We also provide summaries indicating if data correction is improving over a period.

With regular checks users can start levering on data to target lost or long forgotten customers.

To view some sample reports click here

Interrogate Your CRM Data

From CRM with good quality data we initiate service reminders, MOT reminders, overdue service special offers, lapsed or long forgotten customer offers, warranty expiry reminders, extended warranty offers, cambelt reminders, service plan offers, new vehicle launches and more, and if users don’t fancy licking thousands of stamps, we produce SMS text message reminders too.

Quality data today for opportunities tomorrow